Writing: a few basic guidelines
Active verbs
Use the active voice unless a good reason exists to use the passive. Active verbs tend to make the writing tighter, more personal, and introduce action earlier in sentences. The passive voice tends to do the reverse, although it avoids identifying who did what and helps to evade responsibility.
Paragraph transitions
Link each sentence in a paragraph to the preceding one by repeating a key word, phrase, or concept.
Prepositions
Try to limit prepositions to two or three per sentence. This helps to make your meaning clear and precise.
Target your audience
Use words your readers are likely to understand. Know your audience and write at a level that audience will understand, perhaps aiming toward the ninth grade level. In general, although it sounds harsh, write to the lowest common denominator. Choose words that are simple and direct.
Sentence length
Keep your sentences short. Strive to make the average sentence length 15 to 20 words. A long sentence can muddy your message. Construct a simple and well-organized sentence and paragraph. Eliminate repetition and verbiage.
Grind your teeth when you read? Contact the Lab staff.
Do you have pet peeves, phrases over which you become indignant? Send me your "favorite" pet peeves to post on a separate web page. For example, do you cringe if you hear or read: "try and save," rather than "try to save?" Do split infinitives still bother you, despite their current acceptance? Contact us.